Hot Beer Challenge: The burning experience from the Alps

At the crossroads of Savoyard brewing tradition and the madness of spicy challenges, an extraordinary beer was born: the Hot Beer Challenge . Brewed by hand in Haute-Savoie , this beer is much more than a simple hoppy drink: it is a test, a challenge, a taste firework reserved for the bravest.

🍻 A craft beer, an extreme challenge

Crafted with passion by local artisans, this beer pushes the boundaries of what you can expect from a brew. It incorporates one of the most feared (and respected) ingredients in the culinary world: the Carolina Reaper , one of the hottest peppers in the world, measuring over 2.2 million on the Scoville scale .

But beware: this is no mere gimmick. Behind this spicy challenge lies a truly characterful beer , with a subtle balance of bitterness, roundness, and a spicy burst. The first sip may surprise you with its apparent sweetness... But leave it on your palate for a few seconds, and hell slowly begins to unfold.

🔥 Carolina Reaper: the king of chili peppers

Native to the United States, the Carolina Reaper is a cross between the Habanero and the Ghost Pepper. It doesn't mince words: burning, pungent, almost hallucinogenic for some, it provokes an intense reaction, ranging from sweating to a surge of adrenaline... and sometimes even a few tears. Incorporating it into a beer? That was a bold move. And the brewers of Haute-Savoie have done it .

🌄 Haute-Savoie: a terroir, a source of pride

Brewing such an original beer in such an authentic setting adds depth to the experience. Haute-Savoie , with its majestic mountains, clean air and deep-rooted traditions, is the cradle of this project, as crazy as it is delicious. It is in this unique environment that the Cadeau Empoisonnée team, in collaboration with Brasserie La Rochoise, a team of enthusiasts, had the idea of ​​merging the local brewing heritage with the culture of the spicy challenge .

Each bottle is the result of precise know-how, a rigorous selection of ingredients, and a desire to create something truly unique . A beer both rooted in its terroir and geared towards pop and viral culture.

💥 For chili lovers… and challenge lovers

The Hot Beer Challenge isn't for everyone. It's aimed at:

- to fans of thrills

- for lovers of extreme chili peppers

- to groups of friends looking for a culinary challenge to take on

- for those curious about taste who are not afraid of anything (or anything)

The challenge? Drink the entire bottle, without any help (no water, no milk, no bread) and without grimacing. And why not film the whole thing and post it on social media with the hashtag #HotBeerChallenge ?

🎉 A friendly and viral experience

In the age of TikTok challenges, YouTube "Hot Ones" videos, and nights out with friends that turn into laughter (or tears), the Hot Beer Challenge is perfectly in tune with the times. It's more than just a beer: it's a social experience. A chance to test your limits, share an unforgettable moment... and maybe even have a little laugh.

Available in a limited edition, the Hot Beer Challenge is often sold out. To avoid missing out, keep an eye on partner stores or order it directly online (if available).

PS: Drink responsibly… and bring a fire extinguisher for your mouth. 😈🔥